Asia’s Most Admired: TVS
ibrands 360 review: It has been three consecutive years that TVS Motor Company Limited, has been awarded the title of The Most Admired Brand (2015-16, 2016-17 & 2017-18) for its brand recall, brand value proposition, innovation quotient and social impact.
TVS Motor is recognized in Asia as a leading two-wheeler and three-wheeler manufacturer producing scooters, motorcycles, mopeds and three-wheelers. It ranks amongst the top ten two-wheeler companies in the world. TVS Motor Company is also the second largest two-wheeler and three-wheeler exporter in India distributing to over 60 countries. The Company was born in 1979 as the flagship brand of TVS Group, which was founded by T.V. Sundaram lyengar. Sitting at the helm is Venu Srinivasan whose persistent and diligent leadership, has led the Company to become the largest member of the TVS Group in terms of size and turnover (Revenue of INR. 13,363.43 Cr in 2016-17).
Wheels for Everyone
TVS Motor has an annual production of 3.2 million 2-wheelers and 120,000 3-wheelers. Customers can have their pick from a wide range of mopeds to racing inspired motorcycles.
The current product portfolio of the company comprises of motorcycles including TVS StaR in the economy segment, TVS Flame in the executive segment and TVS Apache RTR in performance segment. TVS Scooty Pep+, TVS Scooty Teenz, TVS Scooty Teenz Electric and TVS Scooty Streak make up the scooter segment while XL Super and Heavy Duty form the mopeds segment. The company recently launched India’s first clutch-less motorcycle, TVS Jive along with an automatic metal bodied scooter TVS WEGO therefore offering consumers a comprehensive product portfolio.
TVS Motor believes in going beyond the product and reaching out to people. It values customers and their expectations. In fact, it is this attribute that has inspired the company to innovate with concepts like 99 colours for TVS Scooty Pep+, balancing wheels for first-time scooter riders and among many others, racing technology in the Apache RTR for performance lovers. This has resulted in the company enjoying a base of more than 15 million satisfied customers.
Innovation at the Helm that Inspires millions y
TVS Motor’s strength lies in design and development of new products. The company delivers total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and their everchanging need is their continuous source of inspiration. The brand has proved time and again that this sense of responsiveness along with a penchant for quality is a winning formula. The company has many firsts to its credit including the fact that the company launched seven vehicles on the same day – a rare feat in Automotive history.
The art of delivering innovative technology at great value – where style and technology meet to create fuel efficient vehicles that also deliver better environment performance – that is the Innovation mantra to TVS Motor. Innovation in key areas such as performance, styling, efficiency, and R&D have proved worthy solutions for present day challenges.
This drive for innovation and technology, TVS Motor boasts of a rich talent pool, manufacturing facilities that conform to world class standards and constantly emphasizes a strong commitment to ensure best practices. The company has been a competitive player, constantly challenging industry standards and creating revolutionary innovations. Take for example the many firsts that the company has been credited with, such as the deployment of a catalytic converter in a 100cc motorcycle or even the first four stroke 150cc motorcycle; both premiered from TVS Motor. Also, there is the Apache, which in 2006 became the first Indian motorcycle to win six prestigious awards in a row and that too, immediately on being launched.
Constant innovation has led to regular setting of new benchmarks to meet fresh challenges and customer requirements. While adopting new technologies and processes, there is the ever-present rationale to continually remain a ‘green’ company, sensitive to the ever-changing needs of the environment.<