Asia’s Most Admired: FIGHTS SUMMER HEAT PROBLEMS. DEFEATS COMPETITION, Suthol
ibrands 360 review: G. D. Pharmaceuticals was always known for manufacturing the iconic Boroline cream. But in the year 2007, the company gave the nation one more reason to commend its ingenuity by launching India’s first-ever antiseptic skin liquid – Suthol.
The launch of Suthol was monumental, as it was directly fighting with the giants of Rs. 120-crore antiseptic market.
But its strong positioning derived by the straight forward product efficacy not just helped Suthol survive during its testing times, but also emerge as one of the most valuabe brands of India.
The brand name ‘Suthol’ is derived from two words, ‘soothe’ and ‘all’.
The brand positioning is aligned with this very essence of the brand’s existence.
There are several competitors in the market selling powder, cream and ointment based products, but often these solutions are inconvenient and awkward as they make personal matters public. In the thick of this competition, Suthol stands tall and strong as a unique solution that ensures user convenience and comfort. It is the first and probably the only brand in liquid form for direct application with no application irritation.
Being liquid, it penetrates deeper within skin carrying its healing and protective ingredients to the places – powders, ointments and creams would not reach easily. In a sense, Suthol has some powerful differentiators compared to its competitors.
Suthol comes in four variants with distinct properties – Natural, Chandan, Fresh and Suthol Plus.
Suthol Plus is alchohol free and safe to be used by children and people with hypersensitive skin. One more unique advantage Suthol has is its beautiful fragrance. Although it is an antiseptic product, it doesn’t smell like medicine at all.
Suthol gives relief from prickly heat, itches, skin rashes and other skin irritations that occur during summer and moist climates. It can be used daily after bath to keep away rashes and stay fresh, or after waxing / threading to disinfect and soothe sensitive skin. One can also use Suthol to disinfect, sanitize and cure cuts, minor burns, and insect bite irritations.
With such a lucid product benefit, Suthol stands strong in spite of its not so aggressive marketing strategy. Like the mother brand Boroline, Suthol also believes in subtle promotions and advertising.
Even the product packaging of Suthol’s different variants is uncomplicated and convenient for users. Packed in clear transparent pet bottles and sprays that present the product inside in its full glory, the cap is tamper proof to ensure product protection.
The brand Suthol and its communication are developed on the basis of real consumer insights and inputs. That’s how the brand’s honesty reflects through everything it does. Perhaps that’s the reason why Suthol is received this distinguished title of
“The Most Valuable Brand of India”.