Prof. Malcolm McDonald
(Executive Chairman of the Jury ) Chairman, Malcolm McDonald International Ltd.
Over 60 per cent of all corporate value globally resides in intangibleassets and of these, the brand stands supreme, as everything an organisationdoes manifests itself in the offer made to customers and this isrepresented by the brand name.Against this background, there was one other factor that persuadedme to join the Jury of ‘Asia’s Most Promising Brands’ 2012-2013. It isa fact that, whilst emerging economies are heralded as an opportunityfor western brands, Asian brands are increasingly breaking out of theirnative markets and going global successfully.The final and clinching factor for me, however, that persuaded me togive up a big chunk of my busy life, was the dedication, professionalismand passion of all those involved in ‘Asia’s Most Promising Brands’2012-2013.I have found the vision and skills brought to bear by the Jury in the difficulttask of ranking the many hundreds of brilliant brands to be trulyinspiring. KPMG and the World Consulting & Research Corporationprovided a detailed, dispassionate and authentic infrastructure againstwhich the Jury has worked tirelessly and to the best of its ability toidentify this year’s winners.Great stars shine brightest when the sky is darkest and in austere times,great brands bestow confidence and pleasure and take the long view. Agreat brand is the distillation of years of creativity, sweat, ambition andinvestment. A great brand is a way of running a fantastic business andtransferring your finest dreams about your company to your customers.My time working with such professional people in their efforts to identifyAsia’s great brands of the future has been awe-inspiring for me. Atthe age of 75, I thought I had done and achieved most things in myprofessional life. How wrong I was ! This ranks at the very top of myprofessional career and is an experience I shall never forget.Thank you all and of course congratulations to all this year’s winners.