Asia’s Most Admired: WATERBASE: BayWhite – Enriched
ibrands 360 review: BayWhite Enriched is one of a kind of functional shrimp feed that is fortified with the right formulation to maximize nutrient utilization forgrowth of shrimps. It not only provides nutritional support but also reduces the risk of diseases.
Waterbase is the pioneer in aqua culture and is the sectoral thought leader. Baywhite Enriched’s personality attributes stem from the same legacy. The brand has a wide acceptance among the users.
The Waterbase Limited started its operations in 1993 as India’s first fully integrated aquaculture company. It was initially set up in technical association with LUXE, Taiwan, which was then a leading producer of prawn and fish feeds.
All the feed ingredients sourced from indigenous and imported sources undergoes multi-layer inspection processes before issue for production. Implementation of stringent Quality Assurance protocols ensures production processes are closely monitored and controlled and finished feed quality is maintained to the guaranteed specifications.
The product is positioned as a functional feed, beyond the realms of nutrition. It not only meets the energy requirements of the shrimp but also addresses the health-related issues. It is also free from harmful banned substances to ensure that shrimps are grown naturally.
White faeces, lower growth, poor moulting, poor survivals loose shell and other diseases were impacting production of shrimps. The expert team of R&D professionals from Waterbase developed and introduced BayWhite Enriched beyond the standard nutrition to meet these challenges and demonstrate its ability to deliver beyond expectations. The first shrimp feed designed to address health issues apart from meeting the nutritional requirements.
Baywhite is the first shrimp feed in India for Vannamei species. This innovation has led to widespread domestication of Vannamei in India. Innovation is intrinsic to the brand and adds to the long-term brand equity. With a belief in giving back to the society the brand uses more eco-friendly and sustainable methods to save the planet and reduce farmer’s burden to spend more on farm management. The packaging design is also a first of its kind in the category. Bay white is a clutter breaker for the farmers that bring in confidence, since the product comes from the Waterbase stable the consumers stay assured of its performance.
It takes more than just commitment to community, building the best for the people. Understanding the ever changing demands of the industry, the brand strives to create forward thinking solutions to mitigate the risks and overcome the weaknesses. It identifies, develops and deploys leading edge technology, employee development programs and process improvement tools.<